Myra Kinko-Smyth's profile

PokerStars Mobile App - UI & IA

01 | The Process

Research. Competitive Analysis. Information Architecture. Design System. Prototyping & UI Specification. Stakeholder Review.

02 | The Challenge

PokerStars is an online poker cardroom owned by The Stars Group. Work on the new PokerStars mobile app commenced in 2014 with its launch in 2017.

PokerStars was looking into complete revamp of their mobile application specifically focusing on the well known challenges with its user experience design.

03 | The Solution

I carried out thorough research and prototyping to determine the optimal solution for the landscape and portrait modes of the poker lobby, multi-level game filtering, and the poker table. These design decisions were driven by the players' motivations, behaviors, and the frequency and significance of specific features within the gameplay experience.

With a focus on creating a future-proof solution, I delivered a highly detailed design that included the rationale behind our choices and validated requirements. The final specification we provided was device agnostic, ensuring its applicability to both iOS and Android-based applications.

04 | Skills & Software

Adobe Creative Suite. Proto.io. Trello.

CX / UX, Product Design, Illustration, Information Architecture, UI Design, Ideation and Concept Creation

05 | The Result

PokerStars was happy with the delivered documentation. Recommended improvements were implemented across the range of PokerStars mobile applications.
PokerStars Mobile App - UI & IA
Published:

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PokerStars Mobile App - UI & IA

Analysis of behavioural patterns and motivational psychology of the mobile poker players. Prediction modelling

Published: